Paid Ads

Every click accounted for.

Paid search, paid social and video campaigns managed against the numbers that matter to your business: cost per acquisition, return on ad spend and revenue.

Platforms

Where we run campaigns

Google AdsMicrosoft AdvertisingPerformance MaxYouTubeMeta (Facebook & Instagram)TikTokLinkedInGoogle ShoppingLocal Services AdsRemarketing & display

What’s included

The full stack, one plan

Search & Shopping

Paid search

Intent-led campaigns on Google and Microsoft that capture people already looking for what you sell.

  • Keyword research & match strategy
  • Account restructure
  • Ad copy & extensions
  • Negative keyword management
  • Bid strategy & budget pacing
  • Shopping feed optimisation

Meta, TikTok, LinkedIn

Paid social

Audience-led campaigns that create demand, with creative built for each platform rather than resized for it.

  • Audience & lookalike building
  • Creative testing framework
  • Short-form video ads
  • Lead form campaigns
  • Retargeting sequences
  • Offer & promo launches

Analytics

Tracking & measurement

If it isn’t tracked it can’t be optimised. We set up measurement before we scale spend.

  • GA4 & Google Tag Manager
  • Conversion API setup
  • Offline & call conversions
  • Attribution modelling
  • Live Looker Studio dashboard
  • Monthly performance review

How we work

From audit to scale

  1. Round 1

    Account audit

    We review structure, search terms, tracking and wasted spend across your existing accounts.

  2. Round 2

    Rebuild

    Clean account structure, fixed conversion tracking and new ad copy and creative.

  3. Round 3

    Launch & test

    Controlled launches with structured A/B tests on audiences, creative and landing pages.

  4. Round 4

    Scale

    Budget shifts to the campaigns hitting target; the rest is paused or rebuilt.

Reporting

What you’ll see each month

You get a live dashboard and a monthly review call. Every number ties back to revenue, leads or bookings, never vanity metrics on their own.

CPACost per acquisition
ROASReturn on ad spend
CVRConversion rate by campaign
CPLCost per qualified lead
Search termsWasted spend found and cut
RevenueSales tied to each channel

Questions

Before you ask

How much should I spend on ads?

It depends on your market and goals. In your free audit we look at search volumes and competitor activity and recommend a starting budget you can test with before scaling.

Do you charge a percentage of ad spend?

No. Google Ads management is a flat monthly fee as part of Platinum, with a one-off £395 setup. Paid social and larger accounts are quoted individually. Either way the fee is agreed up front and does not change without your sign-off, and your ad spend goes straight to the platform.

Who owns the ad accounts?

You do. We work inside accounts registered to your business, so all data and history stays with you.

How quickly will I see results?

Search campaigns usually show meaningful data within the first few weeks. Paid social needs a testing period while the platforms learn. We set expectations in your game plan.

Free audit

Stop paying for the wrong clicks.

Send us read access to your ad accounts and we’ll show you where the budget is going and what we’d change first.